The Magic of Advertising

It's great to see that most of you have got on board Project BloggingRocks2010 and the responses for Topic 1 are streaming in. Don't forget to leave a comment to my previous entry when you're satisfied with your post. At the same time, some of you have yet to add me. Please let me know if you encounter any difficulty getting started. Help is just a question away.

Previously, we've looked at how consumers are won over by advertisements for a plethora of reasons. Advertising no longer merely focuses on the product itself. Instead, they are selling to us an entire package of ideas and beliefs. The magic of advertising lies in its power at targeting our inner feelings and convincing us to buy something without us realising it. For instance, Coca-cola came out with this witty clip featuring 2 college students at the library. Why did they choose the setting of a library? Was it a deliberate decision? Will the effect be lost if the setting is changed? Why teens? How about the song Strange Love that was used? Does it refer to the amorous relationship between the two teens or something else? These are probably some questions you may want to ponder through in analysing an advertisement. When you catch a commercial on the tube or browsing through the printed advertisements of a magazine the next time, make a mental note and ask yourself what strategy was employed to persuade us into buying the product.

In the meantime, I wish you all the very best in the upcoming CT1. Good luck!

--MT